Digital Color Printing

New Products
Industrial Labels
Automotive Labels
Healthcare Labels
Security Labels
Prototype Packaging
Electronics Labels
Printed Circuit Board Labels
Warehouse Labels
Library Labels and

Patron Cards
Lenticular Products
General Label Information
Digital Color Imaging

Process
Digital Color Printing
Bar Code Label Production
Bar Code Symbologies
Thermal Transfer Supplies
Credit Application

Digital Color Printing has three major advantages.

First
The most exciting feature of digital color printing is its ability to produce color images with photo-realistic vivid colors. The quality and definition are second to none with its ability to produce images at 800 to 2,400 dots per inch. Digital color printing produces superior resolution and definition when compared to previous generation technologies like phototypesetting and thermal transfer.

Watson Label Products' bar codes consistently obtain an "A" rating using diagnostic equipment standards in the automatic data collection industry. This high-resolution bar code means superior read rates and superior bar grades.

Second
Digital color printing produces images with durable and fade-resistant ink. This is an important benefit for all bar code applications. The color is produced as process color and produces high-quality pictures also. Unlike process color on an offset press, there are no charges for separations or plates and no additional cost for setup or wash-up, which means a better value for you.

Third
Images can be produced from data files containing static, random, or sequential data. The color image and color-coding of numbers can be as variable as the bar code being imaged. The addition of color to your bar code labels has numerous benefits, such as more accurate sorting, better human recognition, solutions to security problems, increased awareness of corporate image and an overall more aesthetically pleasing label.

See How It Compares:

The following legend lists items that can be important when considering the capabilities of your preprinted bar code label vendor:

CAPABILITIES	PHOTOCOMPOSED	THERMAL TRANSFER	DIGITAL IMAGING
COLOR	Possible, off line and costly	Requires ribbon change and offers limited colors	Yes, process colors
EDGE DEFINITION	Good	Better	Best
SPEED	Fair	Poor	Excellent
CUSTOM FONTS AND LOGOS	Yes, but costly	Yes, but poor quality	Yes, inexpensive & excellent quality
SUBSTRATE CHOICE	Paper & polyester only	Yes, a wide variety	Yes, a wide variety
SCALABILITY(ease of changing CPI)	Excellent	Poor	Excellent

Use Your Imagination:

Since its inception, automatic data collection has relied on the bar code label as the basic tool for storing information. In the industrial arena, that label has had a utilitarian, sterile look. With the advent of digital color printing technology, industrial labels no longer need to be bland. Retail packaging has long included color and imagination with the use of the bar code.

Logos and color numbering are possible and cost-effective. Color-coding by batch or product type can be done with ease. Manual sorting operations and the "flags" that trigger them can now be done right on the bar code label. Let your imagination be part of your bar code labeling plans.

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